We’re in the depths of winter here in Australia, and it’s suddenly a whole lot harder to motivate ourselves to exercise.
Whether you’re a Pilates fanatic, a casual runner, or someone who loves to pick up the weights, the cold temperatures and dark mornings make it harder than ever to get moving.
Yet many Aussies are turning to a much-loved app to give them a helping hand along the way.
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Founded by best friends Laura Henshaw and Steph Claire Smith, KIC offers a supportive community of more than 2.5 million people.
Home to on-demand workouts and expert-led programs, the newly launched two-week program is designed to help women feel the difference in their bodies and minds.
To coincide with the two-week program, KIC is offering its biggest mid-year sale, with three months for $49, or 12 months for $99 — that’s up to 30 per cent off the usual membership prices.
Running until July 26, be sure to sign up via the KIC app.

In a world of ‘all or nothing’ fitness programs, KIC offers a refreshing, pressure-free approach to exercise.
The latest two-week challenge is dubbed “Progress. Not Perfection”, providing women with a genuine alternative to the diet culture often seen across social media.
Free from restrictions and instead focused on movement and mindset, it offers rituals women can actually stick with.
Set to begin July 20, the KIC Progress Challenge gives members the chance to choose from three different challenges.
- Progress with Pilates with trainer Kika
- Progress with Strength with trainer Danny
- Progress with Prenatal Pilates with trainer Christina
Each challenge runs for two weeks, with three sessions per week and workouts ranging from 10 to 20 minutes. No overhaul.
It’s all about building consistent, realistic movement habits centred around busy routines.

Offering an alternative to fad diets and quick transformations, KIC’s range of challenges focuses on building positive habits and feeling good when exercising.
Whether you prefer a Pilates flow, strength training or pulse-racing HIIT, there’s five different challenges to choose from, catering to all fitness levels, ages and goals, supporting you every step of the way.
There are even gym sessions available, allowing you to switch up your routine and build confidence with the help of the app.
And if one of your New Year goals is to run a 5k, simply hit start on the KIC app, pop in your headphones, and let Laura guide you along the way.
You’ll learn how to control your breath, refine your form and feel supported as you progress through the challenge.
With three runs a week, the app automatically tracks your progress and adjusts your program whenever needed.
Download the app and kickstart healthy habits with KIC today.




